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Road to Games of the Future - Phygital - Russia
We are proud to be the representatives of Phygital Sports in Argentina and for our first participation in their futbol tournament, we prepared a great project together with a team of content creators and futbol players to make a journey full of content creation and sports.
With a total of over 12 Million reach together between all of the accounts of the creators we set the biggest media impact in the Competition in Kazan Russia.
We manage to secure 5th place in the competition but 1th in regards of Media Reach.
Phygital is a new sport developed in Russia and published through Dubai and Hong Kong, it consist in 16 different disciplines that involve a mix of Sports and Videogames and through different invitation and qualifying stages you get to participate in the final event called Games of the Future. In this opportunity, we create a special project called “3 Estrellas” which consisted in a Futbol/FC24 team, completly formed with content creators and Futbol Players.
We made an amazing Communication Campaign that consisted in Tiktok & IG Reels, YT Videoblogs & Shorts, IG Stories and Twitch Streamings. The total reach of this campaign had +30Million views.
